About Us

We are so grateful to have you here! Did you know that when you shop with us, you are not only supporting a small business, but our mission to give back to the type 1 diabetes community? 

Back in 2014, I was home recovering from a bilateral mastectomy when Pretty Simple was born. I knew that God was calling me to be home, to be more available for my husband and children, and cancer is just what I needed to give me the courage to make the leap. You see, I am a nurse by trade. I knew nothing about opening a boutique, or starting my own brand. But when your WHY is fierce, you figure things out. And that is exactly what I did! With a lot of help from Google, friends, and by the grace of God, Pretty Simple took off faster than I could have dreamed. 

In hindsight, I believe it was in part because 2 years later, my 10 year old daughter would be diagnosed with type 1 diabetes. We felt as though our world had been shaken yet again with a medical diagnosis. Except this time, there was no cure. And it was my daughter, not me. As a parent, there is nothing more heart wrenching than to watch your child struggle, and not be able to make the hurt go away. 

Pretty Simple has provided a lifestyle that allows me to be able to run up to school at a moment's notice. To check in with my daughter when her blood sugar is running high, or even run home when I see her blood sugar dropping. It also allows for a more flexible schedule after being up all night bolusing, changing pump sites, or treating lows.

Pretty Simple has been able to provide in other ways too. When your daughter is diagnosed with a disease like type 1 diabetes, you’ll do everything possible to find a cure. We can’t just sit back and wait. So we are not waiting. We donate a portion of all Pretty Simple proceeds and every penny possible from the sale of our CURE mittens to the type 1 community. Our goal is to raise 1 million dollars, and know with your help, we can get there!

Thank you for visiting. We are honored to have you here.